Tom welcomes back Keith Neumeyer, President & CEO of First Majestic Silver Corp. Keith explains why the silver market's characteristics, in particular, attracted his interest.During the last year, the production of silver has declined while consumption has been flat. Typically silver is mined at a ratio of about 8 to 1 compared with gold, and therefore silver may be rarer than most people think. In theory, silver today should be worth 1/8th of gold. Keith is reasonably confident the gold-silver ratio will surpass thirty in this bull market.Much of silver is coming from above-ground reserves, and he now feels that retail investors and not only industry demand will drive this market. The current retail investor silver squeeze movement has a significant effect on supplies, and more importantly, an entire generation of new people are now aware of silver.