“There’s a rush into gold because of the de-dollarization of the world. It has nothing to do with the interest rates,” asserts Keith Neumeyer, CEO of silver powerhouse First Majestic. In a conversation with Daniela Cambone at this year’s 2024 PDAC Conference, Neumeyer confidently reiterates his vision of silver surpassing $100 per ounce. With 1.2 billion ounces in demand and only 820 million ounces in production, there’s a notable disparity, Neumeyer emphasizes, highlighting the looming silver deficit, set to escalate in 2024.